Journal
JOURNAL OF BUSINESS RESEARCH
Volume 130, Issue -, Pages 658-669Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2020.03.003
Keywords
SMEs; Business models; Dynamic business modelling; Business model innovation; System dynamics; Giglio; com; Case-study
Categories
Funding
- Giuseppe Giglio (CEO)
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In the fast-changing markets of today, SMEs face pressure to innovate their business models in order to compete successfully. The Dynamic Business Modelling approach is proposed as a lean strategy design tool that aligns with SME characteristics and supports business model innovation.
In the contemporary complex and fast-changing markets, there is persistent pressure for Small-and-Medium Enterprises (SMEs) to engage in business model innovation to promptly meet customer expectations and successfully compete for survival. In the last decade, multiple approaches to business model development and innovation have been explored. However, they have been primarily designed for large-sized companies, while SMEs display distinctive organizational attributes. Thus, SMEs require a tailored approach to design, experiment and innovate their business models, in order to frame the specific complexity of their value creation processes. This paper aims to explore how a Dynamic Business Modelling approach complies with inherent SME characteristics and serves as a lean strategy design tool for innovating associated business models. A case-study of a real SME currently involved in innovating its business model illustrates and discusses the empirical evidence emerging from the use of this approach.
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