Journal
JOURNAL OF BUSINESS RESEARCH
Volume 130, Issue -, Pages 453-461Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2020.01.020
Keywords
Interpersonal relationships; Review valence; eWOM effectiveness; Risk reduction; Homophily; Bridging social capital
Categories
Funding
- National Natural Science Foundation of China, China [71672027, 71831005]
- Trinity College Dublin Arts and Social Sciences Benefactions Fund, Ireland [RLIA018]
Ask authors/readers for more resources
This study found that interpersonal closeness and social status have a positive influence on electronic word-of-mouth effectiveness, affecting purchase intention. The valence of reviews moderates the impact of interpersonal relationships and eWOM adoption on purchase intention. Additionally, interpersonal closeness may drive perceived homophily, while social status affects perceived bridging social capital in eWOM adoption.
This study investigates the effect of interpersonal closeness and social status on electronic word-of-mouth (eWOM) effectiveness. Based on data collected from a between-subject experiment, this study finds that interpersonal closeness and social status can positively influence purchase intention. Moreover, review valence is found to moderate the impacts of interpersonal relationships and eWOM adoption on purchase intention. In addition, the results also suggest that interpersonal closeness can drive perceived homophily and thereby eWOM adoption, while social status affects perceived bridging social capital and thereby eWOM adoption.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available