4.8 Editorial Material

How kindness can be contagious in healthcare

Journal

NATURE MEDICINE
Volume 27, Issue 7, Pages 1142-1144

Publisher

NATURE PORTFOLIO
DOI: 10.1038/s41591-021-01401-x

Keywords

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Funding

  1. US National Institutes of Health [NIAID K24AI143471, R01AI158826]
  2. Bill and Melinda Gates Foundation
  3. UNICEF/UNDP/World Bank/WHO Special Programme for Research and Training in Tropical Diseases
  4. Charles Koch Foundation (Center for the Science of Moral Understanding)
  5. Guangdong Provincial Dermatology Hospital

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During the COVID-19 pandemic, pay-it-forward programs have become more widespread, offering healthcare providers an opportunity to reduce costs, increase uptake of interventions like testing and vaccines, and promote sustainability through gift-giving.
Pay-it-forward programs, whereby someone receives a gift or free service and then gives a gift to another person in return, have expanded during the COVID-19 pandemic and provide an opportunity for healthcare providers to reduce costs, increase uptake of interventions such as testing and vaccines, and promote sustainability.

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