4.4 Article

Global brands or local heroes?: evidence from the Spanish beer market

Related references

Note: Only part of the references are listed.
Article Business

Cosmopolitan consumers as a target group for segmentation

Petra Riefler et al.

JOURNAL OF INTERNATIONAL BUSINESS STUDIES (2012)

Article Business

Branding in a global marketplace: The mediating effects of quality and self-identity brand signals

Yuliya Strizhakova et al.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2011)

Article Business

A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products

Jan-Benedict E. M. Steenkamp et al.

JOURNAL OF MARKETING (2010)

Article Business

Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

Claudiu V. Dimofte et al.

JOURNAL OF INTERNATIONAL MARKETING (2010)

Review Business

Indian consumers' brand equity toward a US and local apparel brand

Hyun-Joo Lee et al.

JOURNAL OF FASHION MARKETING AND MANAGEMENT (2010)

Article Business

The Lexus or the olive tree? Trading off between global convergence and local divergence

Koert van Ittersum et al.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2010)

Article Business

The Impact of Accessible Identities on the Evaluation of Global versus Local Products

Yinlong Zhang et al.

JOURNAL OF CONSUMER RESEARCH (2009)

Article Psychology, Social

Cultural Sharing in a Global Village: Evidence for Extracultural Cognition in European Americans

Adam L. Alter et al.

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY (2009)

Article Business

Drivers of consumer acceptance of new packaged goods: An investigation across products and countries

Katrijn Gielens et al.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2007)

Article Business

Monitoring the dynamics of brand equity using store-level data

S. Sriram et al.

JOURNAL OF MARKETING (2007)

Review Business

British consumers' evaluations of US versus Chinese goods - A multi-level and multi-cue comparison

Leonidas C. Leonidou et al.

EUROPEAN JOURNAL OF MARKETING (2007)

Article Business

Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences

Dana L. Alden et al.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2006)

Article Business

Brand value

Adam Arvidsson

JOURNAL OF BRAND MANAGEMENT (2006)

Article Business

Brands as signals: A cross-country validation study

T Erdem et al.

JOURNAL OF MARKETING (2006)

Article Business

Consumer-based brand equity and country-of-origin relationships

Ravi Pappu et al.

EUROPEAN JOURNAL OF MARKETING (2006)

Article Business

The post-global brand

Jean-Noel Kapferer

JOURNAL OF BRAND MANAGEMENT (2005)

Article Business

Determinants of the brand equity: A verification approach in the beverage industry in Turkey

Eda Atilgan et al.

MARKETING INTELLIGENCE & PLANNING (2005)

Article Business

Consumer-based brand equity: improving the measurement - empirical evidence

Ravi Pappu et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2005)

Article Business

Developing and validating measures of facets of customer-based brand equity

RG Netemeyer et al.

JOURNAL OF BUSINESS RESEARCH (2004)

Article Business

How perceived brand globalness creates brand value

JBEM Steenkamp et al.

JOURNAL OF INTERNATIONAL BUSINESS STUDIES (2003)

Article Business

Developing and validating a multidimensional consumer-based brand equity scale

B Yoo et al.

JOURNAL OF BUSINESS RESEARCH (2001)

Article Business

An examination of selected marketing mix elements and brand equity

B Yoo et al.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2000)