Renewable energy in agriculture: Farmers willingness-to-pay for a photovoltaic electric farm tractor

The European Union has fixed the 2020 renewable energy targets on 20% of energy obtained by renewable energy, and it posed limitation to the biofuel production by agriculture. Photovoltaic electricity may represent a clean method for generating electricity for agriculture. This paper focuses on a multi-functional full electric battery tractor; the willingness-to-pay is studied to evaluate potential consumer's preferences toward electric tractor attributes with respect to the conventional ones, by applying a choice experiment to investigate on consumer decision making toward technical, environmental features among three different tractors, and considering farm characteristics.

Automated summary

The research aims to evaluate consumer preferences for electric tractor attributes and investigate consumer decision-making processes through a choice experiment. The study considers technical, environmental features, and farm characteristics of the tractors.