Journal
INTERNATIONAL JOURNAL OF INTELLIGENT SYSTEMS
Volume 36, Issue 9, Pages 5339-5358Publisher
WILEY
DOI: 10.1002/int.22514
Keywords
CODAS method; IDOCRIW method; multiple attribute group decision making; probabilistic double hierarchy term set; the evaluation model of online shopping platform
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With the rapid development of Internet technology, the number of online shopping platforms has increased, but poor quality platforms bring troubles. Therefore, it is crucial to conduct a comprehensive evaluation of online shopping platforms.
With the rapid advancement of Internet technology, the number of online shopping platforms has been increasing. Poor online shopping platform causes all sorts of trouble among the people despite convenience. A comprehensive and reasonable evaluation of online shopping platforms is of great significance. Therefore, this study establishes an online shopping platform evaluation model based on probability double linguistic-combinative distance-based assessment (PDHL-CODAS). First, the notion of probabilistic double hierarchy linguistic term sets (PDHLTSs) is reviewed. Then the distance formulas of PDHLTS are defined. Thereafter, cumulative prospect theory is used to generate the cumulative weight of probabilistic double hierarchy linguistic information. Additionally, the integrated determination of objective criteria weights method is introduced to calculate the objective weight. PDHL-CODAS method is established and applied to the evaluation of online shopping platforms. Finally, unlike the available probabilistic double hierarchy linguistic multiple attribute decision making methods, the defined method is scientifically effective.
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