Journal
EUROPEAN REVIEW OF AGRICULTURAL ECONOMICS
Volume 48, Issue 4, Pages 665-693Publisher
OXFORD UNIV PRESS
DOI: 10.1093/erae/jbab024
Keywords
resilient food systems; behavioural insights; consumer behaviour; behaviour change; demand side policy
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This paper discusses policies that are inspired by behavioural insights, taking into account decision-makers' biases and use of heuristics, with a focus on a people-centric perspective and full acknowledgement of context dependency. It emphasizes the importance of resilient food systems, especially in the face of environmental and pandemic crises.
This paper focuses on policies that are enlightened by behavioural insights (BIs), taking decision-makers' biases and use of heuristics into account and utilising a people-centric perspective and full acknowledgement of context dependency. Considering both the environmental and pandemic crises, it sketches the goal of resilient food systems and describes the contours of behavioural food policy. Conceptually built on BIs derived from behavioural economics, consumer research and decision science, such an approach systematically uses behavioural policies where appropriate and most cost-effective. BI informed tools (nudges) can be employed as stand-alone instruments (such as defaults) or used to improve the effectiveness of traditional policy tools.
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