4.2 Article

Privacy measurement method using a graph structure on online social networks

Journal

ETRI JOURNAL
Volume 43, Issue 5, Pages 812-824

Publisher

WILEY
DOI: 10.4218/etrij.2019-0495

Keywords

Attribute content; graph structure; online social networks; privacy literacy; privacy measurement; similarity

Funding

  1. High-level Scientific Research Foundation for the introduction of talent, Henan University of Technology [2021BS001]

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With the increase in Internet usage, privacy leakage issues have become more serious, and users' privacy literacy needs to be cultivated. A structural similarity measurement method suitable for social networks has been proposed to help users intuitively recognize their privacy status on social networks.
Recently, with an increase in Internet usage, users of online social networks (OSNs) have increased. Consequently, privacy leakage has become more serious. However, few studies have investigated the difference between privacy and actual behaviors. In particular, users' desire to change their privacy status is not supported by their privacy literacy. Presenting an accurate measurement of users' privacy status can cultivate the privacy literacy of users. However, the highly interactive nature of interpersonal communication on OSNs has promoted privacy to be viewed as a communal issue. As a large number of redundant users on social networks are unrelated to the user's privacy, existing algorithms are no longer applicable. To solve this problem, we propose a structural similarity measurement method suitable for the characteristics of social networks. The proposed method excludes redundant users and combines the attribute information to measure the privacy status of users. Using this approach, users can intuitively recognize their privacy status on OSNs. Experiments using real data show that our method can effectively and accurately help users improve their privacy disclosures.

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