4.4 Article

Challenges and Opportunities in Social Media Research in Gastroenterology

Journal

DIGESTIVE DISEASES AND SCIENCES
Volume 66, Issue 7, Pages 2194-2199

Publisher

SPRINGER
DOI: 10.1007/s10620-021-07058-3

Keywords

Internet; Social media; Methods; Patient communication; Ethics

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Social media has become an important platform for communication in the gastroenterology field, but there is still much unknown about conducting in-depth research on social media. This article aims to introduce the scope of social media research, highlight prominent examples in gastroenterology, and explore the opportunities and challenges of using social media for research.
In recent years, social media has transformed how we as gastroenterologists communicate with each other and has grown into an arena of knowledge and peer support for patients. Gastroenterologists commonly use social media for education networking, patient populations use social media for peer support and advocacy, but little is known about how gastroenterologists can use social media to conduct thoughtful and rigorous patient-centered research. Therefore, we aim to introduce the scope of social media research, highlight prominent examples in gastroenterology, and review innovative opportunities and unique challenges to using and studying social media for research.

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