4.5 Article

Recommendation algorithm of probabilistic matrix factorization based on directed trust

Journal

COMPUTERS & ELECTRICAL ENGINEERING
Volume 93, Issue -, Pages -

Publisher

PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.compeleceng.2021.107206

Keywords

Recommender system; Social recommendation; Probabilistic matrix factorization; Directed trust; Implicit feedback

Funding

  1. Shandong Provincial Natural Science Foundation, China [ZR2020MF147]

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This paper proposes a hybrid method based on probabilistic matrix factorization and directed trust to improve the performance of recommender systems, addressing the sparsity of trust matrix and capturing trust relations among users. Experimental results demonstrate that the proposed algorithm outperforms existing benchmark algorithms.
This paper focuses on improving the performance of recommender systems by the use of social trust information. Probabilistic matrix factorization is a classic algorithm for recommender systems. However, both the rating matrix and trust matrix become sparser, which makes the recommended results inaccurate. We propose a hybrid method based on probabilistic matrix factorization and directed trust. First, we apply the probabilistic matrix factorization approach to break down the trust matrix. Thus, the potential preferences of users, considering trusters and trustees, are obtained. This approach alleviates the problem of the sparsity of the trust matrix. Second, to capture the trust relations among users, we modify undirected trust to directed trust, since a user has different preferences when he is treated as a truster or trustee. Last, the two algorithms are combined to predict ratings. Experiments involving two datasets show that the proposed algorithm is superior to existing benchmark algorithms.

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