Journal
FRONTIERS IN PUBLIC HEALTH
Volume 9, Issue -, Pages -Publisher
FRONTIERS MEDIA SA
DOI: 10.3389/fpubh.2021.649507
Keywords
humor; health; communication; science; herd immunity; vaccine; emotion
Categories
Funding
- German Research Foundation (DFG)
- Open Access Publication Fund of Charite Universitatsmedizin Berlin
Ask authors/readers for more resources
The study found that using a humorous format in health communication did not provide additional value in informing readers about scientific evidence related to vaccination. In comparison, a neutrally formulated text was more likely to be perceived as high in credibility. However, credibility is not the sole criterion leading to knowledge gains and changes in health-related attitudes and behaviors in health communication.
Until now, health communication has largely failed to debunk fears and caveats related to vaccination. This study aims to investigate the effects of different text types used in health communication in an experimental study design. A neutrally formulated text was compared to a humorous text using the formula of a fairytale. Overall, the study indicates no additional value in using the humorous format as an innovative and target-group-oriented approach to inform readers about scientific evidence related to vaccination. Although the effects of the two text types do not differ, the credibility of the neutrally formulated text was much more likely to be judged as high. This indicates that the perception of credibility is not the only criterion in health communication leading to knowledge gains and changes in health-related attitudes and behaviors.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available