Journal
INDUSTRIAL MANAGEMENT & DATA SYSTEMS
Volume 121, Issue 7, Pages 1664-1683Publisher
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/IMDS-11-2020-0631
Keywords
Extrinsic motivation; Intrinsic motivation; Self-determination theory; Stimulus-organism-response framework; Crowdfunding
Funding
- Zhejiang Provincial Natural Science Foundation of China [Y21G010040]
- National Natural Science Foundation of China [71801187]
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The study utilized self-determination theory and stimulus-organism-response framework to explore the motivations of crowdfunding donors, finding that perceived ease of use, self-efficacy, and social connection positively influence donation intentions through a combination of extrinsic and intrinsic motivations. The findings contribute to advancing knowledge of individual fund motivation in donation-based crowdfunding and offer guidelines for theory and practice development in this area.
Purpose This study adopts self-determination theory and stimulus-organism-response framework to develop a model that explores the motivations of such donors by considering their self-determination needs and extrinsic and intrinsic motivations. Design/methodology/approach Based on online survey data collected from 436 crowdfunding donors in China, this study follows a structural equation modeling analysis to test hypotheses. Findings The results indicate that perceived ease of use, perceived self-efficacy and social connection have positive effects on the donation intentions of backers through a combination of extrinsic and intrinsic motivations. Originality/value The findings shed light on various extrinsic and intrinsic motivations advancing knowledge of individual fund motivation in donation-based crowdfunding and provide guidelines for the development of donation-based crowdfunding theory and practice.
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