Journal
FOOD CONTROL
Volume 123, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.foodcont.2020.107780
Keywords
Food safety concern; Food contamination issue; Price consciousness; Perceived severity; Food repurchase intention; Ready-to-eat food; Malaysia
Categories
Funding
- Malaysia Research University Network (MRUN) grant [EP-2019-004, UPM.800-4/11MRUN/2019/5539140]
Ask authors/readers for more resources
The study found that consumers' price consciousness is related to repurchase intention, while perceived severity positively moderates the relationship between these two variables and fully mediates the relationship between food safety concerns and consumers' repurchase intention.
Incidences of food contamination often lead to behavioral changes among consumers, and the long-term outcome may jeopardize economic returns to producers. Therefore, this study aims to examine the relationship between food safety concerns, price consciousness, perceived severity, and food repurchase intention in the context of the canned sardine contamination issue in Malaysia. Moreover, the moderating and the mediating impact of perceived severity on repurchase intention are also uncovered in this study. A self-administered survey was distributed to a total of 400 respondents among consumers of canned sardine who had prior knowledge regarding canned sardine contamination. Empirical finding supported that price consciousness is related to repurchase intention. Perceived severity positively moderates the relationship between these two variables. The study results also reveal that, perceived severity fully mediates the relationship between food safety concerns and consumers' repurchase intention. This paper offers new insights into tackling food poisoning issues and addressing market sales during a food contamination outbreak.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available