Journal
EFSA JOURNAL
Volume 19, Issue 2, Pages -Publisher
EUROPEAN FOOD SAFETY AUTHORITY-EFSA
DOI: 10.2903/j.efsa.2021.e190201
Keywords
-
Categories
Ask authors/readers for more resources
This editorial suggests directions for EFSA to meet its obligations as a source of public information on food-related risks in the EU. By incorporating audience analysis, introducing partnership approaches, and enhancing digital and social media integration, EFSA aims to better communicate food safety risks to its main audience clusters.
This editorial proposes directions for the European Food Safety Authority (EFSA) to meet its current and future obligations as a source of public information and communication on food-related risks in the EU. These directions are intended to guide EFSA's communications through changes driven by new legal obligations, a new organisational strategy cycle and social and technological evolution. This editorial summarises the rationales for shifts in some cases already underway towards embedding audience analysis throughout our risk communication practices, rolling out partnership approaches for producing and delivering public information and greater digital prowess and social media integration. It describes the main audience clusters for EU food safety risk communication, related content strategies and the technical and professional skills required to pursue them.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available