4.7 Article

Using visual stimuli to promote healthy snack choices among children

Journal

SOCIAL SCIENCE & MEDICINE
Volume 270, Issue -, Pages -

Publisher

PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.socscimed.2020.113587

Keywords

Child obesity; Visual stimuli; Randomized controlled trial

Funding

  1. Government of Navarra, Spain
  2. MINECO/FEDER from the Ministry of Economy and Competitiveness [ECO 2015-65408-R]
  3. Ministry of Science and Innovation, Spain [PID 2019-104452RB-100]

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Research suggests that visual stimuli such as happy emojis can nudge children towards choosing healthy snacks. Overweight children are more likely to choose healthy snacks. This method can influence food choices by intervening in non-reflective cognitive processes.
Most interventions against obesity use information to persuade people to change their behavior, with moderate results. Because eating involves automatic routines, new approaches have emerged appealing to non-reflective cognitive processes. Through a randomized controlled trial, we evaluated the impact of visual stimuli (positive and negative) on children's snack-choices at school. Results showed that the negative stimulus had no effect, while the positive stimulus increased the probability among girls of choosing a healthy snack. We also found that children with excess weight had a larger baseline probability of choosing the healthy snack than those without. We conclude that happy emojis, used to nudge non-reflective processes, can steer children towards healthy choices.

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