Journal
SAFETY SCIENCE
Volume 134, Issue -, Pages -Publisher
ELSEVIER
DOI: 10.1016/j.ssci.2020.105065
Keywords
Covid-19; Swine flu; Framing; Replication; Health behavior
Funding
- Aarhus University Research Foundation (Aarhus Universitets Forskningsfond)
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Outbreaks of infectious diseases pose a challenge for health authorities globally, with public cooperation and compliance with health recommendations being crucial. People are less willing to take risks when information is positively (negatively) framed, and individuals with high emotionality are more likely to comply with preventive health behaviors when information is framed positively.
Outbreaks of infectious diseases represent a significant challenge for health authorities around the world. Public cooperation and compliance with health recommendations constitute critical steps to stop the spread of such diseases. But how should these recommendations be framed to achieve the most desirable outcomes? Across two experiments, we show that the classic Asian Disease Problem (Tversy and Kahneman, 1981) is replicable, regardless of disease type (real vs. hypothetical). Thus, people are less (vs. more) willing to take risks when information is positively (negatively) framed, irrespective of disease type, although they are generally more risk-averse in real pandemics. Furthermore, people high (vs. low) in emotionality are more willing to comply with preventive health behaviors when information is framed positively (vs. negatively), but only in the case of a real disease. These findings provide a range of insights into the design and management of health recommendations aimed at promoting public health.
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