Journal
JOURNAL OF CLEANER PRODUCTION
Volume 292, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jclepro.2021.125932
Keywords
Millennial; Generation Z; Conjoint survey experiment; Double machine learning; The Sustainable Development Goals (SDGs); Generational differences
Categories
Funding
- Hiroshima University Women's Researcher Joint Research Grant Program
- Hiroshima University TAOYAKA Program for creating a flexible, enduring, peaceful society - Program for Leading Graduate Schools, Ministry of Education, Culture, Sports, Science and Technology
- MEXT KAKENHI [18K12798]
- Grants-in-Aid for Scientific Research [18K12798] Funding Source: KAKEN
Ask authors/readers for more resources
The study suggests that the younger generation is likely to be a supportive force for the Sustainable Development Goals (SDGs) and actively driving society towards achieving SDGs through their sustainable lifestyles. Additionally, the research explores the job preferences and behaviors of the younger generation.
Is the younger generation, including millennials and Generation Z, a driving force toward achieving the Sustainable Development Goals (SDGs)? The younger generation is often described as more socially conscious than the older generation and as promotors of the SDGs; however, little scientific evidence supports these assumptions and expectations. To fill this gap, this study aims to investigate (1) whether the younger cohorts are the pro-SDG generation who drive societies with their sustainable lifestyles to achieve SDGs more actively than the older generations; further, this work elucidates (2) the job-seeking behavior of younger generations. We recently conducted two online surveys in Japan and used different interdisciplinary methodologies. In Study 1, we estimated the marginal generational differences in sustainable lifestyles using a nationwide adult sample (n = 12,098). In Study 2, we elicited the job preferences of university students based on the SDG contributions of companies and expected income using conjoint survey experiment data (n = 668). Together, these findings suggest that the younger generation is likely to be pro-SDGs. (c) 2021 Elsevier Ltd. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available