Social media reveals consistently disproportionate tourism pressure on a threatened marine vertebrate

Establishing how wildlife viewing pressure is distributed across individual animals within a population can inform the management of this activity, and ensure targeted individuals or groups are sufficiently protected. Here, we used social media data to quantify whether tourism pressure varies in a loggerhead sea turtle Caretta caretta population and elucidate the potential implications. Laganas Bay (Zakynthos, Greece) supports both breeding (migratory, and hence transient) and foraging (resident) turtles, with turtle viewing representing a major component of the tourism industry. Social media entries spanning two seasons (April to November, 2018 and 2019) were evaluated, and turtles were identified via photo-identification. For the 2 years, 1684 and 2105 entries of 139 and 122 unique turtles were obtained from viewings, respectively (boats and underwater combined). However, while residents represented less than one-third of uniquely identified turtles, they represented 81.9 and 87.9% of all entries. Even when the seasonal breeding population was present (May to July), residents represented more than 60% of entries. Notably, the same small number of residents (<10), mostly males, were consistently viewed in both years; however, different individuals were targeted by boats versus underwater. Thus, turtles appear to remain in the area despite high viewing intensity, possibly indicating low disturbance. However, photo-identification records revealed a high risk of propeller and boat strike to residents (30%) leading to trauma and mortality. To reduce this threat, we recommend the compulsory use of propeller guards for all boats, compliance with speed regulations and the creation of temporary 'refuge' zones for resident animals at viewing hotspots, with these suggestions likely being relevant for other wildlife with similar population dynamics. In conclusion, social media represents a useful tool for monitoring individuals at a population scale, evaluating the pressure under which they are placed, and providing sufficient data to refine wildlife viewing guidelines and/or zoning.

Automated summary

Using social media data, researchers studied how wildlife viewing pressure is distributed among individual sea turtles in a population. They found that despite the smaller number of resident turtles, they were the main targets of tourism activities, leading to potential impacts on their well-being. The study recommends protective measures to reduce the risk of propeller and boat strikes on resident turtles and highlights the importance of monitoring and refining wildlife viewing guidelines based on such data.