THE ROLE OF THE PHARMACISTS AND THE PHARMACEUTICAL COMPANIES IN THE ECOSYSTEM OF THE PUBLIC HEALTH CAMPAIGNS - A CASE STUDY IN INFORMATION CAMPAIGNS ON DIABETES MELLITUS

Diabetes mellitus (DM) is a disease with increasing incidence worldwide, according to data from the International Diabetes Federation (IDF) and the World Health Organization (WHO). An essential role in prophylaxis, early diagnosis and monitoring is played by the healthcare providers, such as medical doctors, pharmacists, and nurses, and by conducting public information campaigns. It also matters the way in which the information is understood and perceived effectively, as well as the preferences and information needs of the population. In this paper, instrumental marketing research was conducted, based on a prospective observational study on the incidence of diabetes and on effective information methods among the population. The purpose was to assess the role of pharmacists and pharmaceutical companies in information campaigns in the field and the need for such campaigns. The research results showed that in order to improve the level of education and information of the population. but also to improve the health of the population, it is considered necessary and appropriate, the active involvement of pharmacists and pharmaceutical companies in initiating and conducting health campaigns on diabetes and other current public health issues.