Journal
APPLIED ECONOMIC PERSPECTIVES AND POLICY
Volume 43, Issue 2, Pages 556-572Publisher
WILEY
DOI: 10.1002/aepp.13066
Keywords
agriculture; experimental economics; farmer subjects; recruitment; C9; Q16; Q18
Categories
Funding
- U.S. Department of Agriculture
- National Institute of Food and Agriculture [2017-67024-26278, 2017-67023-26002, 2019-67023-29854]
- Economic Research Service [59-6000-4-0064]
- Nature Conservancy Postdoctoral Fellow in Behavioral Economics
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Researchers found that using monetary incentives and reminders for farmer recruitment is effective but costly. On the other hand, costless strategies such as prominently citing a well-known institution as the sponsor also have positive but small effects on recruitment.
To develop evidence-based agricultural policies, researchers increasingly use insights from economic field experiments. These insights are often limited by the challenges of recruiting large and representative samples of farmers. To improve the effectiveness and cost efficiency of farmer recruitment, researchers should apply the same experimental methods to the recruitment process that they apply to their main research questions. Here we experimentally evaluate ten recruiting strategies in two large-scale, high stakes experiments. We find that monetary incentives and reminders are effective, but costly. Costless strategies, such as prominently citing a well-known institution as the sponsor, had positive but small, effects on recruitment.
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