WeDoShare: A Ridesharing Framework in Transportation Cyber-Physical System for Sustainable Mobility in Smart Cities

Sustainable urban mobility and traffic congestion are the key challenges in a smart city. Nevertheless, a sustainable mobility approach such as real-time ridesharing as a solution is likely to fail, if not integrated with actions aimed at increasing the awareness of citizens, encouragement through incentives and influencing their behavioral change. This article analyzes the possibility of quantifying an individual contribution toward sustainability and reciprocal incentive approach to encourage voluntary behavioral development toward sustainable mobility solutions. Furthermore, the challenges faced by the interested carpoolers were analyzed. This work proposes an IoT-based framework called WeDoShare for real-time ridesharing as a solution aimed at resolving the issues of carpoolers and quantifying their sustainability contribution with a reciprocal auto-incentive approach. Additionally, on top of social network, a gamification approach is proposed to involve, spread, and engage the citizens in ridesharing activity.