Airbnb Is Customers' Choice: Empirical Findings from a Survey

The main objective of this paper is to identify the incentives (strengths) that attract tourists to use the Airbnb platform. Moreover, Airbnb tourists' expectations are compared to the services provided by hotels in order to assess their possible weaknesses. Via a quantitative survey that includes the exploration of the knowledge and use of this platform, a comparative analysis of the levels of agreement, along with a disagreement with the various incentives, are identified in order to highlight how important the practical factors for Airbnb's choice are. The results show that the hotel industry is actually exposed to Airbnb's existence and clearly disputes the statement as to whether Aibnb complements or just competes with traditional accommodations.