Sustainability in Tourism as an Innovation Driver: An Analysis of Family Business Reality

Sustainable tourism can be the motivation to manage resources to satisfy environmental, social and economic needs through cultural integrity, biological diversity, ecological processes, social and economic equity, and general enrichment. Based on a systematic literature review conducted on research papers published between 2015 and 2020, and on the case studies contained within them (19 papers), this analysis focuses on the innovation drivers and sustainability drivers identified within family businesses in tourism. This desk-based research has made it possible to highlight how variable sustainability is present, albeit in a limited fashion, within family businesses in tourism; at the same time, it also shows how innovative strategies contribute to sustainable development. From the analysis, the correlations between family businesses, family dynamics, sustainability practices, innovation drivers and case studies were analyzed. The results show the poor implementation of innovative strategies, and at the same time, the presence of other variables that guarantee the adoption of sustainable practices. Important research gaps are identified, and future research priorities are suggested. Furthermore, the article is based on a collection of non-exhaustive literary sources. The implications for both family businesses and sustainable development are discussed.