4.5 Article

The Digital Transformation of Search and Recombination in the Innovation Function: Tensions and an Integrative Framework*

Journal

JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 38, Issue 1, Pages 90-113

Publisher

WILEY
DOI: 10.1111/jpim.12546

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Funding

  1. LUISS Business School

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This paper integrates literature on search and recombination with digitalization, demonstrating that digitalization may create unique tensions in organizational antecedents of search and recombination, affecting outcomes such as knowledge layering, integration, grafting, or no recombination. The interactions among these tensions can lead to unexpected results, emphasizing the importance of understanding the complexities involved in innovation processes.
Search and recombination are important mechanisms in the creativity phase of innovation. Digital transformation and the resulting pervasive digitalization of the innovation function have often been associated with increasing possibilities for search and recombination. In this paper, by systematically integrating the search and recombination literature with the literature on digitalization, we demonstrate that digitalization may engender new idiosyncratic tensions in the organizational antecedents of search and recombination and, by implication, in their likely outcomes. We propose that, depending on the interactions among the idiosyncratic tensions identified herein, knowledge recombination might spur very different outcomes, including knowledge layering, knowledge integration, knowledge grafting, or even no recombination at all (which we label search for the sake of search). These outcomes may not always be the initially planned desired outcomes. Finally, we provide implications of our integrative framework pertaining to product development and to organizing for innovation.

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