Journal
JOURNAL OF CLEANER PRODUCTION
Volume 258, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jclepro.2020.120936
Keywords
Electronic commerce; Overpackaging solutions; User preference; Best-worst scaling; Mix logit model; Cleaner production
Categories
Funding
- National Natural Science Foundation of China [NSFC 71602009, 71872013, 71572013]
- Special Fund for Joint Development Program of Beijing Municipal Commission of Education
Ask authors/readers for more resources
The volume of express delivery has increased dramatically with the rapid development of electronic commerce (e-commerce) in China. This increase exacerbates overpackaging and challenges the sustainable development of our society. To solve the issue of overpackaging in e-commerce from the perspective of consumers, this study systematically summarizes the overpackaging solutions from the previous literature and obtains a list of 13 solutions. Then, we rank the user preference for these solutions by conducting a best-worst scaling experiment and analyze the data with the mixed logit model. The research demonstrates that the top three most accepted solutions are the optimization of the packaging strategy, the construction of a recycling system, and large-scale packaging. Results show that consumers have a pronounced preference for technologically improved solutions but a less evident preference for material improvements. This study identifies the overpackaging solutions that consumers prefer. In addition, it provides feasible recommendations for governments and enterprises in reducing packaging waste and promoting cleaner production. (C) 2020 Elsevier Ltd. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available