A paler shade of green: implications of green product deletion on supply chains

Product management activities by operations, marketing, and finance functions have typically focused on the innovation, acquisition, growth, and management of product lines and products. The same is true when considering product management for green products. The latter stages of critical strategic decisions related to product deletion or discontinuation have received less emphasis. In this conceptual paper, the focus is on green product deletion implications for supply chain management and operations. Organisations may view green product deletion as evolving from a deep green to a paler shade of green in their product offerings. A proposed strategic framework pays particular attention to the implications of the green product deletion decision for supply chain processes and operational competencies. In this situation, lessened organisational greenness needs to be weighed against other organisational and operational competencies. The strategic and inter-organisational relationships associated with this decision help set the stage for future research on this critical, yet neglected, organisational and operational supply chain issue.