Journal
INTERNATIONAL JOURNAL OF FOOD SCIENCES AND NUTRITION
Volume 72, Issue 3, Pages 357-366Publisher
TAYLOR & FRANCIS LTD
DOI: 10.1080/09637486.2020.1796932
Keywords
Front-of-pack nutritional label; Nutri-Score; NutrInform Battery; subjective understanding; liking; Italy
Categories
Funding
- Federalimentare (Rome, Italy)
- Italian Federation of Food Industries
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Through a study involving 200 Italian respondents, it was found that the NutrInform Battery FOPL scheme was perceived as informative and helpful by consumers, who found it easier to understand and more helpful in comprehending product composition compared to the Nutri-Score label.
Front-of-pack nutritional label (FOPL) systems have been developed worldwide to amplify and simplify nutritional information and induce healthier choices. This study explores consumers' internal reactions - in terms of subjective understanding and liking - to a new FOPL: the NutrInform Battery. The investigation aims to assess the clear comprehension by consumers of the information provided by the NutrInform Battery FOPL scheme, based on a sample of 200 Italian respondents, in a real-life setting, with products representative of the most widely consumed food categories, using a between-subject design. Participants were randomly assigned to one of the two conditions: products marked with NutrInform Battery or Nutri-Score labels. The results provided evidence of the effectiveness of NutrInform Battery in being perceived by consumers as an informative FOPL scheme. Specifically, consumers found NutrInform Battery more informative and helpful than Nutri-Score in terms of their understanding of the product composition.
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