The Difference of User Satisfaction and Net Benefit of a Mobile Learning Management System According to Self-Directed Learning: An Investigation of Cyber University Students in Hospitality

The purpose of the study is to investigate the features affecting user satisfaction and net benefits of a mobile learning management system (LMS) for cyber university students working in the hospitality industry using the quality factors from the updated DeLone and McLean information system success model. Also, the study focuses on finding whether there is a difference in the perception of the cyber university's mobile LMS depending on self-directed learning (SDL). A series of theory-based hypotheses were examined through structural equation modelling using empirical data collected from a sample of 328 students in cyber universities in Korea. The results indicate that information quality, system quality, and service quality have a positive effect on user satisfaction, and the subsequent user satisfaction has a positive effect on net benefits. The multi-group analysis revealed that all the paths were significant for high SDL groups, whereas for low SDL groups, a path between information quality and user satisfaction was not statistically supported. These results suggest that a differentiated strategy based on SDL level is needed to improve user satisfaction and the net benefit of the mobile LMS. The results are expected to provide implications for the stable operation of mobile LMSs for cyber universities.