Influence of Weather on the Behaviour of Tourists in a Beach Destination

In sun-and-beach destinations, weather has a decisive influence on the variability of the daily flow of tourists. Uncertainty in demand flows directly affects businesses and employment. This work aims to improve understanding of the behaviour of tourists in response to changes in weather conditions. The analysis is carried out in the Rias Baixas, a sun-and-beach destination in north-west Spain. The paper analyses the relationship of weather conditions with daily flows during the high season at the main tourist beaches in the area, also considering two beach typologies. The density of beach use is measured three times a day through the analysis of webcam images in combination with real-time weather, and an online survey is conducted among tourists who have visited these beaches. The results show that the hours of sunshine are the most influential weather factor. Weather forecast greatly or totally influenced the decision to go to the beach for almost 70% of respondents and about 80% of the respondents checked on the weather before visiting a beach.