Consumer Preferences for Improved Hen Housing: Is a Cage a Cage?

The rising concern among consumers regarding animal welfare in livestock production has prompted several regions, including California and the European Union to ban the use of battery cage housing systems for laying hens. In Quebec, battery cages are being phased out with new barns required to be equipped with enriched cages or alternative housing system. Since switching housing systems generates costs, it is important to verify consumer receptivity to these changes. This paper examines the results of a discrete choice experiment to understand Quebec consumers' demand for enriched cages and preferences for amenities commonly included in these cages. Results show that each subgroup of consumers provides a positive value for eggs produced in enhanced housing systems but differ in the features that are valued. However, in all subgroups there is low or no valuation associated with increased cage space, as well as the presence of scratch pads and dust baths.