Journal
INFORMATION & MANAGEMENT
Volume 57, Issue 5, Pages -Publisher
ELSEVIER
DOI: 10.1016/j.im.2019.103262
Keywords
Digital transformation; Business process management; Interview study; Meta objective; Strategy archetype
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Digital transformation dominates the practical and scientific discourse. Still, many companies do not have a clear plan on how to approach it. Particularly, small- and medium-sized enterprises struggle to initiate their digital journey as they lack resources and expertise. In response, we examine how five companies use business process management (BPM) to implement digital transformation. We perform a qualitative interview study, and analyze the capabilities of BPM based on six requirements of digital transformation. Thereby, we carve out 17 recommendations, which must be adapted according to companies' meta objectives. We derive three strategy archetypes to serve as implementation blueprints.
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