A New Method of Multi-Criteria Analysis for Evaluation and Decision Making by Dominant Criterion

This paper introduces a new method for multi-criteria analyses where the failure to meet the dominant criterion of an alternative causes low values for the entire alternative. In this method, the introduction of new alternatives into the multi-criteria model does not affect the existing alternatives in the model. The new method was applied for the rating of ten websites of dental clinics in Serbia, which provide prosthetic services to tourists. The dominant criterion was the amount of information provided by the site.