4.7 Article

Psychological and behavioral factors affecting electric vehicle adoption and satisfaction: A comparative study of early adopters in China and Korea

Journal

Publisher

PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.trd.2019.09.009

Keywords

Electric vehicle; Usage satisfaction; Environmental concern; Consumer innovativeness; Economic motive

Funding

  1. Ministry of Education of the Republic of Korea
  2. National Research Foundation of Korea [NRF-2016S1A5A2A03926414]
  3. National Research Foundation of Korea [2016S1A5A2A03926414] Funding Source: Korea Institute of Science & Technology Information (KISTI), National Science & Technology Information Service (NTIS)

Ask authors/readers for more resources

This study compares psychological and behavioral factors affecting EV (electric vehicle) adoption and satisfaction between China, the largest EV market in the world, and Korea, a fledgling EV market. Respective samples were collected from relatively mature EV users in four major cities in China (Chinese early majority) and from members of a fledgling EV community in Korea (Korean early adopters). The results show that environmental concern is an important determinant of EV purchase for the Chinese early majority, whereas the goal of minimizing operating costs is the most important determinant for the Korean early adopters. Usage satisfaction is high in both samples, with this factor being higher for the Korean early adopters than for the Chinese early majority. Usage satisfaction is also found to be related to the original purchase motive. Finally, EV owners in both countries cited battery range and battery charging as the two most important reasons for their dissatisfaction. We suggest that the government shift its emphasis from reducing acquisition cost to reducing vehicle operating cost and increasing convenience.

Authors

I am an author on this paper
Click your name to claim this paper and add it to your profile.

Reviews

Primary Rating

4.7
Not enough ratings

Secondary Ratings

Novelty
-
Significance
-
Scientific rigor
-
Rate this paper

Recommended

No Data Available
No Data Available