Understanding social demand for sustainable nature conservation. The case of a protected natural space in South-Eastern Spain

The implementation of sustainable management plans for protected areas is one of the main challenges for public institutions. These plans involve public participation and the assessment of social benefits provided by these open spaces. This work proposes the use of choice experiments methodology for the evaluation of management alternatives for a protected area. The case study within this work is El Valle and Carrascoy Natural Park, which is included in the Natura 2000 Network. This Protected Natural Area (PNA) is located in a peri-urban area; thus, it combines high natural values and high anthropic pressure. A Choice Experiment (CE) was designed through consultation with the Park managers and technicians, and it was applied to a representative sample of the population within the Region of Murcia (South-Eastern Spain). CE allowed an estimation of the value of different management alternatives, classified according to the three main sustainability areas: social; economic; and, environmental. The results show population's demand for environmental management alternatives, such as protection of flora and fauna and promotion of ecotourism, as well as a rejection of quarrying in the PNA. The economic values estimated allow the proposal of a distribution of the annual budget of the PNA according to the social demand.