4.7 Article

DeepDirect: Learning Directions of Social Ties with Edge-Based Network Embedding

Journal

IEEE TRANSACTIONS ON KNOWLEDGE AND DATA ENGINEERING
Volume 31, Issue 12, Pages 2277-2291

Publisher

IEEE COMPUTER SOC
DOI: 10.1109/TKDE.2018.2877748

Keywords

Network topology; Task analysis; Modeling; Supervised learning; Facebook; Logistics; Tie direction learning; network embedding; social networks; social ties

Funding

  1. National Key Research and Development Program of China [2017YFC0820402]
  2. National Natural Science Foundation of China [61872207]
  3. Intelligent Manufacturing Comprehensive Standardization and New Pattern Application Project of the Ministry of Industry and Information Technology (Experimental validation of key technical standards for trusted services in industrial Internet)

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There is a lot of research work on social ties, few of which is about the directionality of social ties. However, the directionality is actually a basic but important attribute of social ties. In this paper, we present a supervised learning problem, the tie direction learning (TDL) problem, which aims to learn the directionality function of directed social networks. Two ways are introduced to solve the TDL problem: one is based on hand-crafted features and the other, named DeepDirect, learns the social tie representation through the topological information of the network. In DeepDirect, a novel network embedding approach, which directly maps the social ties to low-dimensional embedding vectors by deep learning techniques, is proposed. DeepDirect embeds the network considering three different aspects: preserving network topology, utilizing labeled data, and generating pseudo-labels based on observed directionality patterns. Two novel applications are proposed for the learned directionality function, i.e., direction discovery on undirected ties and direction quantification on bidirectional ties. Experiments are conducted on five different real-world data sets about these two tasks. The experimental results demonstrate our methods, especially DeepDirect, are effective and promising.

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