Journal
SUSTAINABILITY
Volume 11, Issue 13, Pages -Publisher
MDPI
DOI: 10.3390/su11133515
Keywords
work engagement; organizational identification; corporate social responsibility; collectivism
Funding
- European Union
- European Social Fund
- National Research, Development, and Innovation Fund of Hungary
- National Research, Development and Innovation Fund of Hungary [130377, KH_18]
- [EFOP-3.6.1-16-2016-00022]
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The internal dimension of Corporate Social Responsibility (CSR) refers to the socially responsible behavior of an organization towards its employees. The CSR relationship to employee behavior has received some attention but in general, there is little knowledge about the underlying explanatory mechanisms that can describe this relationship. In this study, a theoretical model of mediation and moderation is developed to explain how CSR can influence employee behavior. Organizational identification and work engagement are used as proxies for employee behavior in the model and internal dimension of CSR is assumed to affect both of them positively. Further, it is proposed that CSR influences the organizational identification positively and this relationship will be stronger in a collectivist culture, which will eventually lead to higher work engagement. A proposed model was tested on a sample of bank employees in Pakistan by using the Structural Equation Modeling (SEM) method. The results of this study provide contextual and empirical insights into how CSR influences employee behavior.
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