4.4 Article

TODIM method for evaluating the service quality of boutique tourist scenic spot with 2-tuple linguistic information

Journal

JOURNAL OF INTELLIGENT & FUZZY SYSTEMS
Volume 37, Issue 2, Pages 2075-2083

Publisher

IOS PRESS
DOI: 10.3233/JIFS-179271

Keywords

Multiple attribute decision making; 2-tuple linguistic variables; TODIM method; prospect theory; service quality

Funding

  1. Social Science Foundation of Shaanxi Education Department, A Study of Optimization of Interpretive System in Tourist Destinations in Shaanxi [2013JK0301]

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Recently, the TODIM (an acronym in Portuguese for Interactive Multi-criteria Decision Making) approach, which can characterize the decision makers' psychological behaviors under risk, has been introduced to handle multiple attribute decision making (MADM) problems. Moreover, 2-tuple linguistic term set is an effective tool for depicting uncertainty of the MADM problems. In this paper, we will extend the TODIM method to the MADM with the 2-tuple linguistic information. Firstly, the definition and distance of 2-tuple linguistic information are briefly introduced, and the steps of the classical TODIM method for MADM problems are presented. Then, on the basis of the classical TODIM method, the extended TODIM method is proposed to deal with MADM problems in which the attribute values are in the 2-tuple linguistic information, and its significant characteristic is that it can fully consider the decision makers' bounded rationality which is a real action in decision making. Finally, a numerical example for evaluating the service quality of boutique tourist scenic spot is proposed to verify the developed approach and its practicality and effectiveness.

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