Journal
EUROPEAN REVIEW OF AGRICULTURAL ECONOMICS
Volume 46, Issue 3, Pages 393-416Publisher
OXFORD UNIV PRESS
DOI: 10.1093/erae/jbz022
Keywords
nudges; behavioural economics; irrigation water use; public policy
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Funding
- region Occitanie within the programme Recherche et Societe(e)s 2017 [R&S 2017 C4EAU DF-000008]
- French National Research Agency (ANR) through the PENSEE ('Payments for ENvironmental Services: an Evidence-based Evaluation') project
- French National Research Agency (ANR) through AMEP ('Advancing Methods for Evaluating Environmental/health Policy and wealth') project
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We test whether social comparison nudges can promote water-saving behaviour among farmers as a complement to traditional CAP measures. We conducted a randomised controlled trial among 200 farmers equipped with irrigation smart meters in South-West France. Treated farmers received weekly information on individual and group water consumption over four months. Our results rule out medium to large effect-sizes of the nudge. Moreover, they suggest that the nudge was effective at reducing the consumption of those who irrigate the most, although it appears to have reduced the proportion of those who do not consume water at all.
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