Journal
APPLIED NURSING RESEARCH
Volume 32, Issue -, Pages 144-147Publisher
W B SAUNDERS CO-ELSEVIER INC
DOI: 10.1016/j.apnr.2016.07.006
Keywords
Recruitment methods; Social media; Online; Facebook targeted advertisement
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Recruiting participants for research studies can be challenging and costly. Innovative recruitment methods are needed. Facebook targeted advertisement offers a low-cost alternative to traditional methods that has been successfully used in research study recruitment. This primer offers nurse researchers a method utilizing social media as a recruitment tool and details Facebook targeted advertisement for research recruitment. (C) 2016 Elsevier Inc. All rights reserved.
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