Do men and women really live in different taste worlds?

In this review, I highlight what is currently known about the sensory, psychological, and physical/nutritional, differences between men and women in terms of their sensory-discriminative and hedonic responses to multi sensory tasting experiences. However, despite the evidence for there being numerous individual differences in tasting, few neatly support the claim that men and women live in different worlds of taste. Perhaps the only situation in which consumed products directed specifically at men and women would appear to succeed is when they are advertised as providing some sort of nutritional benefit to the end user.