Journal
SUSTAINABILITY
Volume 11, Issue 6, Pages -Publisher
MDPI
DOI: 10.3390/su11061597
Keywords
competitive intelligence; sustainable competitive advantage; strategic management; hotel industry
Ask authors/readers for more resources
Competitive intelligence (CI) is a business tool within strategic management, and it is gaining significance as a process that enables companies to achieve sustainable competitive advantage. This study explores the current state of CI in the Spanish hotel industry. For this purpose, a path model has been developed which empirically investigates the relationship between CI use and its backgrounds. The results obtained suggest that environmental and organizational characteristics affect CI effort, and in turn, CI effort affects CI use. This study provides theoretical and practical implications to help managers develop sustainable competitive advantages through the potential that CI offers within the hotel industry.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available