Journal
AGRIBUSINESS
Volume 32, Issue 3, Pages 329-342Publisher
WILEY
DOI: 10.1002/agr.21454
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Olive oil consumption in the United States has more than tripled over the past two decades and imports have grown considerably, in particular from Mediterranean countries. This is due to the spread of the Mediterranean diet and increasing consumer awareness about the health benefits of olive oil. We investigated the role of the main extrinsic quality cues (size of container, product category, organic certification, geographical indications, country of origin, and brand) in affecting the price of olive oil sold in the U.S. e-commerce retail market. Using data from amazon.com, the leading e-retailer in the United States, a hedonic price model was estimated. Results show that all the considered extrinsic quality cues have a significant impact on the price of olive oil, with interesting implications for both practitioners and policy makers. [EconLit citations: Q110; Q130; Q170]. |(C) 2016 by Wiley Periodicals, Inc.
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