Save the sharks: reevaluating and (re)valuing feared predators

Much of the history of the human-shark relationship has been based on fear. For centuries, the goal has been to kill sharks that come near boats or beaches. Yet, there is a growing trend of more positive feelings toward local shark populations. In this article, we demonstrate that feelings of pride toward sharks can serve as an opposing force to fear, and can moderate the way fear affects support for policies to kill sharks. This study reports on two surveys of pride toward sharks from Eastern and Western Australia. These highlight a new and emerging story for people and sharks. We argue that the combination of shifts in the understanding of sharks' motives during human-shark interactions and higher levels of pride support a new political dynamic in which the public prefers nonlethal responses to shark bites in support of a burgeoning save the sharks movement.