CRISPR versus GMOs: Public acceptance and valuation

CRISPR gene-editing has major implications for agriculture and food security. However, no studies have evaluated the public acceptance and valuation of CRISPR-produced food. As such, we conducted a multi-country assessment of consumers' willingness-to-consume (WTC) and willingness-to-pay (WTP) for CRISPR-produced food compared to conventional and genetically modified (GM) foods, respectively. In the USA, Canada, Belgium, France, and Australia, 56, 47, 46, 30, and 51% of respondents, respectively, indicated they would consume both GM and CRISPR food. We also found that biotechnology familiarly and perceptions of safety were the primary drivers for WTC CRISPR and GM food. Moreover, respondents valued CRISPR and GM food similarly - substantially less than conventional food - which could be detrimental for meeting future food demand.