Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 36, Issue 4, Pages 412-441Publisher
WILEY
DOI: 10.1111/jpim.12485
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Funding
- German Research Foundation (DFG) as part of the Cluster of Excellence at RWTH Aachen University
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In recent years, crowdsourcing has emerged as a promising open innovation strategy for firms searching for solutions to technical problems. Previous research has shown that crowdsourcing can provide quick access to distant knowledge at relatively low costs, when compared to other forms of innovation governance such as internal sourcing or contract research. Recent studies, however, indicate that firms differ considerably in their ability to reap the benefits from crowdsourcing. Drawing upon recent work on the microfoundations of capabilities, we hypothesize how three types of lower level organizational elements may affect gains from crowdsourcing: informal organizational roles, formal organizational roles, and knowledge processes. Following a mixed-method research design and drawing on rich quantitative and qualitative data, we find that informal and formal organizational roles work through processes of knowledge articulation and codification in developing a firm's crowdsourcing capability. By going beyond the direct effects of the three antecedents, our research sheds light on the process of capability development for open innovation.
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