Journal
HORTSCIENCE
Volume 53, Issue 10, Pages 1467-+Publisher
AMER SOC HORTICULTURAL SCIENCE
DOI: 10.21273/HORTSCI13219-18
Keywords
cranberry breeding; stakeholder's preferences survey; cranberry cultivar; Vaccinium macrocarpon
Categories
Funding
- USDA Specialty Crop Research Initiative, NIFA [2016-51181-25401]
- United States Department of Agriculture National Institute of Food and Agriculture, Hatch project [1008691]
- Cape Cod Cranberry Growers Association
- New Jersey Blueberry and Cranberry Research Council
- Ocean Spray Cranberry
- Wisconsin State Cranberry Growers Association
- Cranberry Institute
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Informed assessment of priority genetic traits in plant breeding programs is important to improve the efficiency of developing cultivars suited to current climate and industry needs. The efficiency of genetic improvement is critical for perennial crops such as cranberries, as they usually involve more resources, time, and funding compared with other crops. This study investigated the relative importance of cranberry producers' preferences for breeding traits related to fruit quality, productivity, plant physiology, and resistance to biotic and abiotic stresses. Industry responses revealed that fruit characteristics affecting fruit quality, including firmness, fruit size and anthocyanin content, and resistance to fruit rot, were the most desired traits in new cranberry cultivar release. These traits have the potential to increase the quality standards needed to process high-value sweetened dried cranberry products, positively affecting price premiums received by producers, which is critical for the economic viability of the cranberry industry. Our findings will be useful to breeders and allied scientists seeking to develop an advanced DNA-based selection strategy that would impact the global cranberry industry.
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