Just don't call it climate change: climate-skeptic farmer adoption of climate-mitigative practices

Despite low levels of agreement that climate change is caused primarily by humans, respondents to a survey of climate change beliefs and adoption of climate-mitigative practices among beef and grain producers in Alberta, Canada, indicate a high level of adoption of several agricultural practices with climate-mitigative benefits. Respondents' motivations for adoption of climate-mitigative practices rarely include the belief that climate change is caused by humans, but rather expectations for economic benefits, improvements in soil quality, and biodiversity, among other things. The strongest predictor of mitigative practice adoption is a learning orientation, defined as valuing improvement, research, learning, and innovation, followed by a conservation orientation that values land stewardship. Predictors are not consistent across practices; however, in some but not all cases adoption is predicted by climate change norms, or assumption of personal responsibility to address climate change, and other predictors vary by practice as well.