Journal
PREVENTING CHRONIC DISEASE
Volume 9, Issue -, Pages -Publisher
CENTERS DISEASE CONTROL & PREVENTION
DOI: 10.5888/pcd9.110081
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Funding
- University of Washington Health Promotion Research Center, one of the CDC Prevention Research Centers [U48DP001911]
- CDC Office of Public Health Research through its Centers of Excellence in Health Marketing and Health Communication program [5-P01-CD000249-03]
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Wider adoption of evidence-based, health promotion practices depends on developing and testing effective dissemination approaches. To assist in developing these approaches, we created a practical framework drawn from the literature on dissemination and our experiences disseminating evidence-based practices. The main elements of our framework are 1) a close partnership between researchers and a disseminating organization that takes ownership of the dissemination process and 2) use of social marketing principles to work closely with potential user organizations. We present 2 examples illustrating the framework: EnhanceFitness, for physical activity among older adults, and American Cancer Society Workplace Solutions, for chronic disease prevention among workers. We also discuss 7 practical roles that researchers play in dissemination and related research: sorting through the evidence, conducting formative research, assessing readiness of user organizations, balancing fidelity and reinvention, monitoring and evaluating, influencing the outer context, and testing dissemination approaches.
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