Journal
TRENDS IN COGNITIVE SCIENCES
Volume 18, Issue 7, Pages 376-384Publisher
ELSEVIER SCIENCE LONDON
DOI: 10.1016/j.tics.2014.03.004
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Funding
- UK Medical Research Council [MC_US_A060_5PR10]
- Swiss National Foundation [PA001-113106/1]
- French Agence Nationale de la Recherche [ANR-09-BLAN-0318]
- German Research Foundation [DFG FR2133/1-2]
- MRC [MC_U105579226] Funding Source: UKRI
- Medical Research Council [MC_U105579226] Funding Source: researchfish
- Agence Nationale de la Recherche (ANR) [ANR-09-BLAN-0318] Funding Source: Agence Nationale de la Recherche (ANR)
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People can rapidly form arbitrary associations between stimuli and the responses they make in the presence of those stimuli. Such stimulus response (S R) bindings, when retrieved, affect the way that people respond to the same, or related, stimuli. Only recently, however, has the flexibility and ubiquity of these S R bindings been appreciated, particularly in the context of priming paradigms. This is important for the many cognitive theories that appeal to evidence from priming. It is also important for the control of action generally. An S R binding is more than a gradually learned association between a specific stimulus and a specific response; instead, it captures the full, context-dependent behavioral potential of a stimulus.
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