Journal
SUBSTANCE USE & MISUSE
Volume 46, Issue 7, Pages 893-897Publisher
TAYLOR & FRANCIS INC
DOI: 10.3109/10826084.2011.570628
Keywords
YouTube; smoking cessation; social marketing; Internet
Categories
Funding
- Canadian Tobacco Control Research Initiative [11R62920]
- Michael Smith Foundation for Health Research
- National Institute on Drug Abuse [DA13814, DA016090, DA020138]
- NATIONAL INSTITUTE ON DRUG ABUSE [R01DA020138, R01DA016090, R01DA013814] Funding Source: NIH RePORTER
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This study examines smoking cessation content posted on youtube.com. The search terms quit smoking and stop smoking yielded 2,250 videos in October 2007. We examined the top 100 as well as 20 randomly selected videos. Of these, 82 were directly relevant to smoking cessation. Fifty-one were commercial productions that included antismoking messages and advertisements for hypnosis and NicoBloc fluid. Thirty-one were personally produced videos that described personal experiences with quitting, negative health effects, and advice on how to quit. Although smoking cessation content is being shared on YouTube, very little is based on strategies that have been shown to be effective.
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